As the majority of readers are likely aware, a survey was recently distributed to collect information about the psychographics of the Beaverton Chamber audience to be used as part of a communication plan. The responses to this survey were as diverse as the reactions. Many respondents were more than willing to provide thoughtful answers and feedback with the understanding that their input would be simultaneously beneficial to themselves, and to the Chamber. The skepticism from others however, has led me to feel the need to explain the purpose of the survey, and how it is connected to the overall objective of the communication plan. After all, the intent of the survey is to ultimately benefit chamber members, not promote confusion.
It is the goal of the communication plan to dispel a negative perception about the Chamber of Commerce industry that has materialized in recent years. Chambers of Commerce have developed a stigma as being irrelevant and outdated