Lacey Beaty, Beaverton City Council Position 1
Laura Mitchell, Beaverton City Council Position 2
Marc San Soucie, Beaverton City Council Position 5
Pam Treece, Washington County District 2
Ryan Deckert, Washington County Chair
Juan Carlos Gonzalez, Metro Seat 4
Name: Cindy (Cynthia) Bahl
Business: Dirkse Counseling & Consulting, Inc.
Job Title: Business Development Manager
Contact info. firstname.lastname@example.org (503)258-7715
Years in current role/with employer or industry: 3.5 years
How long have you been a Chamber Ambassador? 2.5 years
What do you like best about being an Ambassador? Meeting new people, connecting with friends & encouraging others to join the Chamber.
What is an important change that has occurred in your industry in the past year? A tight job market has created interesting opportunities and challenges for job seekers with disabilities.
What is your favorite product or service that your company provides and why? Creating and implementing a new event from start to finish meant to engage and educate employers on disability diversity in the workplace. Amplify! Success was successful and we are now experiencing positive outcomes with potential for the future to continue as an annual event. I love engaging the community and making a difference!
If you could own/operate another local business, What would it be? A place for Artisans to show and sell their work, play their music and enjoy good, gluten-free food and drinks!
What or who is your “go-to” person or place for business and professional advice? My Husband, my Mom & my Boss (on earth and in heaven!)
What’s your favorite sport team or movie? The Princess Bride tied with The Sound of Music
What is your favorite hobby or what do you do for fun? Kayaking when the weather is fair or playing with my Grand kids, anytime!
What’s something on your bucket list? Zip Lining which I hope to do January 2018 as Hubby and I celebrate our 40th Wedding Anniversary! (That’s a bucket list itself!????)
Business: Walen Construction
Job Title: Marketing Manager
Contact info: AChenier@WalenGC.com
Years in current role/with employer or industry: 5 years
How long have you been a Chamber Ambassador? Going on 5 years!
What do you like best about being an Ambassador? I love feeling like an integral part of the business community along with the opportunity to network and build so many lasting relationships. A lot of my relationships I have built over the years have become like family.
What is an important change that has occurred in your industry in the past year? Lanphere Construction (LCD), formed by Bob Lanphere Jr in 2008, has split into two separate companies; Walen Construction, General Contracting & Construction Management and LCD Excavation, Site Construction & Utilities. Both companies will offer the same quality work and a strong commitment to our relationships with clients, architects, engineers and subcontractors.
If you could own/operate another local business, what would it be? I would own and operate an intimate restaurant with my siblings and father. We all came from the food and beverage industry (all still in it except for me!) and we all work well together as a team in the high energy atmosphere.
What or who is your “go-to” person or place for business and professional advice? My father, Jon Tang : ) I admire him as a business owner.
What’s your favorite sport team or movie? GO SEAHAWKS!
What is your favorite hobby or what do you do for fun? I LOVE to do bootcamp at RDfit and spend time with my husband and 10 month old son.
What’s something on your bucket list? Go in a hot air balloon!
Be sure to look for Amy at one of the upcoming Chamber events. We guarantee you won’t have to ask for her. 🙂
You’re in danger…
Of being left behind. Many people find a routine, then they settle in. But business trends are accelerating. It seems technology is advancing at an even faster rate than we expected. Many of us are already feeling the effects of these changes.
We’re expected to do far more than our predecessors.
We’re expected to be more knowledgeable. To be able to turn out high quality work in less time and with less money. Those who are unprepared will struggle. Work will become difficult as they struggle to compete with their competent co-workers.
Work will be unrecognizable…
If you’re unprepared.
Even worse, these changes are more complicated than many of us realize. It’s not just keeping up with trends that’s difficult. It’s keeping up with the right trends.
Which trends do you keep up with? Are you relying on something that no longer works? How will these trends affect your career? Which ones will move your career forward? If you’re conscientious or ambitious, these questions are a struggle to answer.
Because the answer is different for each of us.
It’s a personal question. If it’s answered correctly, it includes your desires, goals, fears, frustrations and experiences. It’s something that only you can answer. And the stakes have never been higher.
So where do you start?
You start with the changes taking place. Making the right decision is easier when you’re aware of what’s happening around you. With that in mind, let’s take a look at the top business trends for 2018.
Not just artificial intelligence, but augmented intelligence, man + machine, is here. The use of AI to augment our performance is being implemented across a variety of industries. These changes are subtle but they’re taking hold as the pressure to over perform at work grows.
• Automotive: Assembly line workers are relying on AI powered software and robotics to keep up with the overwhelming demand. These changes have made advanced cars more affordable to the average consumer.
• Airlines: Let’s say your flight is going to be delayed. IBM’s Watson notifies flight attendants automatically. Watson lets them know which passengers are going to miss their connecting flight. Watson then provides attendants with instructions. Where to go when they land, alternate connecting flights and more.
• Marketing: Amazon is using AI to augment worker productivity. One area that’s received a significant amount of attention is marketing. Amazon uses AI to regulate dynamic pricing. They use it to change product descriptions. To alter product rankings based on a variety of factors. Amazon uses your spending habits to determine the price you’ll pay. Loyal customers pay more, infrequent or irregular customers pay less.
• Warehousing: Robotics company Symbiotic is working to augment and automate the grocery distribution business. Blue chip brands like Amazon and Lego have already used AI and robotics to augment or in some cases, completely automate their warehouses.
Augmented intelligence is, for many industries, a fundamental part of work. Instead of replacing productive workers, technology at this stage is being used to amplify performance. Expect these trends to continue until…
Artificial intelligence has been democratized. Microsoft announced that AI is already present in the half a billion devices running Windows 10. Google has released TensorFlow. Berkeley AI research released Caffe and Apache released Apache MXNEt. Amazon created an AI friendly platform for developers to work with a variety of AI specific frameworks and services.
What does this tell us about artificial intelligence?
It’s quickly becoming a mainstream obsession. Here’s what’s interesting about these changes. These large companies aren’t simply creating a few one-off products with AI. They’re quietly integrating it into every part of their organization, with both internal and external applications.
As it turns out, this is good news, for now.
AI is still in its infancy so job loss for most people is negligible. And it’s likely to stay that way for at least the next decade. That’s good news for most people because it means they won’t be replaced, at least until…
Budweiser has just made history. They’ve just delivered beer. Big deal. Isn’t that something they do every day? Absolutely. Their drivers make deliveries to stores on a daily basis. So what makes this particular delivery special or noteworthy?
Otto and Budweiser teamed up to make the world’s first autonomous truck delivery.
The truck, outfitted with $30,000 dollars of hardware and software, drove 120 miles from Fort Collins to Colorado Springs. This is a game changer for the trucking industry, which hauls 70 percent of America’s freight.
There simply aren’t enough drivers. In 2015 the American Trucking Association listed the deficit at 48,000 drivers. That number is set to grow to 175,000 drivers by 2024.
Automation’s rise to prominence is fueled by massive spending and the rapid growth in specific areas.
Automation, driven by AI and advanced hardware, is set to disrupt work as we know it. We’re automating traditional jobs out of existence on a daily basis.
• Pizza Hut replaced waiters with robots to take orders and process payments.
• Walmart used automation to replace 7,000 accounting and invoicing employees.
• iPhone maker Foxconn replaced 60,000 employees with robots.
• Wendy’s replaced their lowest paid employees with robots.
White collar, blue collar, it really doesn’t matter.
As automation matures work will shift from Augmented Intelligence to true Artificial Intelligence. No one knows for sure when AI will reach that tipping point but every industry will be impacted.
Marketing is safe though. It’s not so routine that it can be duplicated by AI, right?
Not so fast.
HubSpot shared a list of creative, development and marketing roles threatened by AI. Sifting through data, making predictions and recommendations. Creating compelling headlines and email subject lines. Providing you with AI-based analysis and reporting.
These advances are all happening now.
These changes are all leading to an unexpected outcome.
Let me tell you about the Museum of Ice Cream. No, it’s not about the history of ice cream. Or for you to learn how it’s made. It’s to let people play. Specifically to let adults throw sprinkles on one another. And there are lines around the block.
Customers crave experiences. That’s why the Museum of Ice Cream exists. Not to tell you the history of ice cream, but to experience what it’s like to playfully live like ice cream? Or something like that.
With Total Quality Management (TQM) organizations were able to win customers over with consistent product quality. The more consistent your product quality, the more loyal your customers were.
Today it’s all about the experience economy. Customers are far more willing to spend money on concerts, dinner dates, and trips. That’s the problem with the experience economy. Organizations are still trying to build their business the old way.
It isn’t working.
Customers want to experience an emotional connection. They’re looking for organizations with shared values. And more importantly, they want your organization to speak to their reason and their emotions.
They want a story.
Research shows emotion drives attention. We pay a lot of attention to the things we find threatening and, to a lesser extent, rewarding. Today customers place a premium on experiences. What they’re really looking for though, is meaning.
Storytelling, events and experiences. These are the mechanisms they use to find meaning.
What does that look like?
See how Nike created a story to sell the experience?
Here’s the amazing thing about Nike’s 2 minute ad. It resonated with customers deeply. How do I know? Customers are searching for it, on YouTube, on their own. Nike’s ad hits all of the right spots with their target audience.
This is what customers expect today.
People want companies to provide a consistently wonderful experience from beginning to end. The good news is, if the experience and values are there, customers are willing to spend more.
Does this mean quality doesn’t matter?
Not at all. It means it’s the end of quality as a customer retention mechanism. It’s the beginning of authenticity. Customers are looking for companies that fit with who they are. They want to work with companies that support the values, causes and ideals they support.
Quality is a given.
It’s not something you’re rewarded or recognized for. It’s expected, but its an afterthought.
What do Macy’s, Sears, J.C. Penny and RadioShack have in common? They’re all closing more than 100 stores. Sports Authority has closed their doors for good. Toys”R”Us has filed bankruptcy. More than 40 major brick and mortar brands have shut down, closed a large number of retail locations, or gone out of business completely.
Half of the 1,200 malls in the US will close by 2023.
Our economy is growing. Consumer confidence is high, unemployment is at a historic low. Bricks and mortar retailers should be growing. Retailers instead are dying out.
Massive retail debt. The rise of Amazon and online shopping. The shrinking middle class and the experience economy. These are all contributors to the retail apocalypse. And, according to Bloomberg, it’s only going to get worse.
These trends are accelerating as businesses struggle to adapt to the new paradigm.
It’s November 2016. REI has made a dangerous decision.
They’ve decided to shut their business down on the busiest day of the year, on Black Friday. They shut their distribution centers, retail locations and headquarters down completely. They paid their employees to take the day off and spend it outside.
They called it #OptOutside.
Their campaign wasn’t a publicity stunt. REI put their money where their mouth is and customers rewarded them for it. They received 2.7 billion impressions on the first day alone. Social media mentions increased by 7,000 percent. REI reported a 9.3 percent increase in revenues, a 7 percent increase in comparable store sales and a 23 percent increase in digital sales.
Here’s the amazing part.
More than 150 businesses followed their lead, closing their doors on Black Friday. Hundreds of State Parks opened their gates to the public, for free.
REI spawned a movement. So they’re doing it again this year.
Is REI an anomaly?
Black Friday is Patagonia’s biggest day of the year. Last year they expected to bring in $2 million via their website and retail locations. They decided to make a stand as well.
Patagonia promised to give 100 percent of their Black Friday sales to charity.
They made their announcement then almost immediately, they were flooded with sales. Patagonia brought in 10 million by the end of the day. Five times more than they expected. They donated all the money as promised, to grassroots environmental groups.
What’s driving this behavior?
It’s a trend that will only continue to grow.
The Meaningful Brands study, conducted by the Havas Group, interviewed 300,000 people worldwide. They analyzed 1,500 brands in 15 industries, across 33 countries.
Here’s what they found.
• Values are a significant driver of business
• People wouldn’t care if 74 percent of the brands they use just disappeared
• 84 percent of consumers expect brands to provide content.
• 60 percent of content produced by brands is declared as poor, irrelevant or failing to deliver
• 75 percent of us expect brands to make more of a contribution to our well being and quality of life, yet only 40 percent believe brands are doing so
• Less than 27 percent of the brands we use notably improve our quality of life and well being.
• Meaningful Brands have outperformed the stock market by a staggering 206 percent over a ten-year period between 2006 and 2016
• Meaningfulness in brand marketing can increase share of wallet by up to nine times
Shared values create relationships and loyalty.
Okay, what is a shared value?
“A shared value is a belief that both the brand and consumer have about a brand’s higher purpose or broad philosophy.”
Shared values have always been important to customers. The expectation and demand for these values continue to grow. Customers expect you to understand what matters most to them. Then, they expect you to use that data to capture their attention and improve their well being.
Most of us are addicts.
We’re addicted to the frightful five – Google, Amazon, Apple, Facebook and Microsoft. But we’re stuck.
They’ve created an ecosystem that’s filled with your friends, family and favorites. They’ve created a business model around two specific ingredients.
There are two types of customer relationships.
1. Constrained relationships = I have to stay in this relationship
2. Dedicated relationships = I want to stay in this relationship
Constrained relationships use pain to keep us connected. Regret avoidance, loss aversion and a desire for control keep us locked in. Dedicated relationships rely on shared values, benevolence, integrity and competence. The intangible details motivate us to stay.
Look for the frightful five to embed themselves deeper with these cues.
• Acquiring new companies and talent (e.g. Amazon’s Whole Foods purchase)
• Creating new products and services (e.g. iPhone X, Google Home Mini)
• Product updates (e.g. Microsoft Teams)
Why is this important?
Organizations that are positioned well, will benefit from these changes. Successful marketers will look to build on the growth of the big five, using their success to fuel their own.
What if this doesn’t happen?
It’s not a question of if it will happen, it’s a question of how fast. As we’ve seen, these changes are already happening. Customers are showing us what they want. Competitors are adapting rapidly. The AI/automation disruption has already started.
It’s not a question of when.
Yes, this is Bitcoin but it’s more than that. It’s a completely different way of processing information and Bitcoin is just the tip of the iceberg. In essences, blockchain is a different way to process transactions or records. Like a shared document that can be recorded and remembered several different ways. Blockchain is emerging in healthcare as well as financial tech. And no matter the fate of Bitcoin as a currency, blockchain will be here to stay. This is an excellent primer about how blockchain works and its underlying technology.
Most people will be left behind. They’ve found a routine that works. They’ve settled in. They don’t realize these trends are accelerating. They can’t see that we’re moving forward at a faster rate than we were last year.
So they’ll try to carry things on their own.
We’ll all be expected to accomplish more than our predecessors. If you’re unprepared the (wrong) answer is work harder. If you’re prepared for what’s coming you’ll realize the right answer is to augment your work.
You’re ahead of the pack.
Want to turn out higher quality work in less time using fewer resources? Focus on the right trends. Take the time to prepare and you’ll accomplish more than your predecessors, no danger necessary.
It was an honor and privilege for Chair Troy Cunningham and President/CEO Lorraine Clarno to present our 2017 Chamber Partner awards Friday, January 12.
From left to right, we have Cindy Bahl of Dirkse Counseling & Consulting – our 2017 Ambassador of the Year. Cindy has been an Ambassador for 2 years and has come on strong from day 1. Her colleagues nominated and voted for her in recognition of her steadfast spirit and volunteerism. Cindy’s selfless dedication to the Chamber and her fellow Ambassadors is stellar and what we all should aspire to.
Melissa Larson of the Beaverton School District is our Rising Star for 2o17. The Rising Star is a younger professional that has dove head first into their community and is making a difference at every turn. Melissa has been a part of 100 Strong in Beaverton from its inception and stepped on to serve on the leadership team. She shares the 100 Strong mission and cause where ever she goes. She personally has participated in every “outside” project the ladies have done – such as PHC, the Purse Drive, the Scarf Project, Rebuilding Together day – and always recruits her friends and family to do good as well. She doesn’t stop there. She is involved far outside of her scope of work at the BSD. She is a true giver and insprirer.
Shout out to PayneWest Insurance and Steve Smelley! They are the Beaverton Chamber’s 2017 Community Partner of the Year. PayneWest and their local team have jumped in feet first since landing in Beaverton 3 years ago. Their mission and calling is to serve the clients, colleagues and communities. And……..they do it WELL! PayneWest has been a Visionary Partner of ours since 2009. They are committed to Beaverton. Steve serves on the Business Advocacy Council and the Candidate Endorsement Council. His team members have been a part of Direct*CONNECT and 100 Strong. They volunteer out in the community with the Oregon Food Bank and more. We are so proud to have them as a part of our Chamber family!
When Sharon & Craig Brubaker came north to Beaverton and purchased the Emily Andrews Portrait Studio they immediately joined the Chamber and made a commitment to get engaged and involved in Beaverton. They noticed a gap and knew they could do more. Ever since their first day they have answered the phone of dozens on non-profits and assisted them pro-bono in getting professional photography of their staff, volunteers and their events completed. They are our 2017 GO-Givers of the Year. Their spirit of generosity is sure to return to them in spades. Thank you Craig & Sharon!
We look forward to serving as the hub for all new residents to our wonderful city. The City’s neighborhood program is working closely with us so that together we can determine how to roll out services that will enhance and compliment activities and resources that are already in place.
An Executive Relocation Packet is under discussion and opportunities for advertising and sponsorship will be available for those interested in getting their business in the hand of new residents.
Remember the old “Welcome Wagon” days of past? Well, we just might be thinking about how a virtual welcome wagon might come into play for new folks to our town. Think video, webinar, electronic delivery of great local and important information. Let’s say “We’re glad you have made Beaverton your home” in innovative and creative ways. Keep on the look out for more information as the year progresses. If you have ideas, we’d love to hear them. Email Evelyn and she’d love to share them with the team.