No matter what your hobby, there are tools of the trade. If you fish, you match the type of bait you use to the kind of fish you want to land. For knitters, there are specific needles to use for different kinds of stitches and patterns. Golfers employ clubs specific to the kind of shot they want to make.
The same is true of your business marketing.
The most common marketing mistake a business makes is trying to sell to everyone. It makes the copy difficult to write; the decision of which social media sites to participate on time consuming; and the content just doesn
“The Customer is Always Right”
by Ron Orris, Executive Director, Bradford Area Chamber
Good customer service is easy once you change your attention from business-driven to
customer-focused. The ironic thing about this premise is that with better customer
service, your business profits too. Here are a couple of stories about good customer
Stew Leonard owns farm dairy stores in Connecticut.
He once had a customer who brought back a container of egg nog and told Stew that it
Stew immediately became very defensive and said,
There are certain types of posts that a large number of people respond to. These include:
These sorts of posts are easy because not only are they popular with most audiences, you’re not creating them, merely curating them. A quick search will land you several. You can auto-schedule them for times throughout your week.
Better Business Blogging Made SimpleIt