Visit Madden Industrial Craftsmen at Northwest Facilities Expo

March 31st, 2015

MICI NW Facilities Expo

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Targeting Your Ideal Customer

March 31st, 2015

Targeting Your Ideal Customer

TargetingYourIdealCust

No matter what your hobby, there are tools of the trade. If you fish, you match the type of bait you use to the kind of fish you want to land. For knitters, there are specific needles to use for different kinds of stitches and patterns. Golfers employ clubs specific to the kind of shot they want to make.

 

The same is true of your business marketing.

 

Strengthening Your Sales through Targeted Marketing

 

The most common marketing mistake a business makes is trying to sell to everyone. It makes the copy difficult to write; the decision of which social media sites to participate on time consuming; and the content just doesn

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The Customer is Always Right

March 18th, 2015

“The Customer is Always Right”
by Ron Orris, Executive Director, Bradford Area Chamber

Customer Service

Good customer service is easy once you change your attention from business-driven to
customer-focused. The ironic thing about this premise is that with better customer
service, your business profits too. Here are a couple of stories about good customer
service:
Stew Leonard owns farm dairy stores in Connecticut.
He once had a customer who brought back a container of egg nog and told Stew that it
was sour.
Stew immediately became very defensive and said,

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8 Ways to Get Noticed on Social Media

March 11th, 2015

There’s a lot of noise on the social media channels and getting noticed can seem a task akin to pushing a large bolder up an icy slope in gale-force winds blowing down off of the mountain. But it’s not as hard as you think. Here are several tips to help you get your business noticed today.beMemorable

Post the Easy Shares

There are certain types of posts that a large number of people respond to. These include:

  • Funny posts
  • Statistic or data posts (if it’s from your business, even better)
  • Inspirational quotes
  • Dramatic images

These sorts of posts are easy because not only are they popular with most audiences, you’re not creating them, merely curating them. A quick search will land you several. You can auto-schedule them for times throughout your week.

(more…)

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Beaverton School District Needs Your Help

March 10th, 2015

Funding Levels Poster Beaverton 3.9.15

 

If you want to fight for stability in our education, contact your local legislator to make a difference.

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Better Business Blogging Made Simple

March 4th, 2015

Better Business Blogging Made SimpleIt

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